Design + Marketing + Strategy
Design + Marketing + Strategy
BioGlitz is a Biodegradable Glitter helping people shine while raising environmental awareness. Watch the video below to experience a magical introduction to the all-inclusive biodegradable alternative to glitter.
Taking the litter out of glitter, I oversee the Bioglitz digital presence. I lead the 2017 website redesign, a highly visual educational e-commerce experience with the goals to spread our mission, sell more product and further connect to major brands such as Spotify, Redbull, Beautycon, Paris Fashion Week, Circe du Soleil, and Planned Parenthood.
My role at the company includes ideating digital creative strategies with our founder, Saba Gray, and implementing my specialties in UX, UI, Branding, Content Creation, and Content Curation. I also direct the messaging campaigns and email communication strategies. Now we will take a deep dive on our site redesign.
Increasing sales and increasing content shares were two of the goals with the redesign of the site. In this design the content is responsive and most importantly mobile friendly. My decision was based on the data that determined that 70% of site visitors were on a mobile device. I also implemented new naming conventions to match the BioGlitz brand tone.
On the individual product page, my primary focus was to guide the user to add the product to their cart. The gallery gives the user more context for the product. Similar to an apparel website, in the next iteration, I would include imagery with subjects wearing the according Glitz to allow customers to dream. Below this skew, I designed to include other suggested to products to keep the user within the purchase experience.
In this redesign, I created two new pages. On the News page, I wanted to give the company a place to showcase articles and publications in which they have been highlighted. This gives BioGlitz more Klout. Users can absorb their story through another lens.
The Blog is the second page I added. This is a place where BioGlitz can push out stories their own words on updates, product releases, events, and new partnership announcements. These posts have tripled organic traffic to the site due to better SEO and have lead to a more engaged online audience.