
campgroundbooking.com | Style Guide & Marketing Campaign

Objective
Expand the brand by solving existing camper pain points, setting campground hosts up for success, adding value through partnerships, and leveraging the RV community.

Results: Increased brand recognition through market penetration, product development, and diversification
Strategy: Solve existing camper pain points, set campground hosts up for success, and leverage the magic of the RV community with tech.
Role: Competitive Landscape Analysis, Market Research, Personas, Brand, Presentation Design, & Growth Strategy
Impact
Campground Booking was acquired in 2021 by Camping World, America’s largest retailer of RVs.

Research
Solutions based on data, actionable insights gathered about the industry & target customer


