REBBL

This regenerative business is on a mission to uplift vulnerable communities around the world.

Their vehicle, Functional Beverages.

See the finished product below.

The Natural & Organic industry is one of the fastest-growing in the US

• In 2020, 94.38 Million Americans said that they consumed organic foods

• The market is expected to more than double by 2025

  (Statista, 2020)

First Step: Research & Analysis

• Market Trends & Competitive Landscape

• Customer Demand & Segmentation

• SWOT & PESTEL Frameworks

Marketing Plan

Objective #1: Grow Annual Sales from $30M ~ $50M in Two Years 

Strategic Initiative: Grow Household Penetration

Tactics: Experiential Marketing Campaign & Increase Product Sampling

Strategic Initiative: Strengthen Category & SKU Merchandising

Tactics: Categorize Natural Beverage Shelving & Utilize Functional Messaging to Convey Benefits to Consumers

Objective #2: Grow without sacrificing core values

Strategic Initiative: Finetune Sustainability Strategy & Story to Amplify Value Impact

Tactics:

• Centralize all brand sustainability information online to increase accessibility

• Leverage new technologies to increase consumer education at the point of purchase

  • Utilize QR codes, in-store POS, & geofencing