Design + Marketing + Strategy
Design + Marketing + Strategy
ipsy was founded with a singular mission: to inspire individuals around the world to express their unique beauty. The company works on a subscription model selling ipsy Glam Bag with five personalized products—plus articles, videos, and more on ipsy.com. Ipsy Shopper takes our mission to the next level by making beauty more accessible, rewarding, and liberating than ever before.
Propose one or more design solutions that effectively introduce these new subscription management features to our subscribers. The key success metric is long-term subscriber retention, measured as Glam Bag shipments/subscribers. Introduce the ability for subscribers to Pause their subscription or switch to an Every Other Month (EOM) plan.
I used this opportunity to gather data from our users to learn why they were leaving the product. I also chose to introduce new functionality, allowing our members to switch their subscription to an “every other month” plan. Giving your users more options shows higher retention rates.
View the entire prototype here: https://invis.io/U2ONZO6H4KJ
In addition to adding the functionality for users to switch their subscription to “every other month”, I chose to pull a design pattern from Hulu, one of my sticky products. By giving the ability for ipsy members to “pause” their glam bag, we still have an open channel to continue communication without complete abandonment.
If a user is unhappy with your product, perhaps it’s because you don’t understand them. Adding a personalized element to your product shows your user, you care about them and that you understand their needs. Personalization is also a huge selling point to differentiating your product on the market.