Design + Marketing + Strategy
Design + Marketing + Strategy
Client: Good Karma
Objective: Determine brand value in terms of sustainability through market research and ingredient audit. Then, provide recommendations & content strategy based on the data gathered.
Research Phase:
Identify GK’s unique sustainability differentiators
Analyze the Alternative Milk Competitive Landscape
Packaging + Ingredients (Oats, Flax, & Peas)
Surveyed & interviewed supply chain partners, Avena Foods, Elo-Pak, Shape Foods, & Puris
Centralize Good Karmas’s Sustainability Story on the Website, include a mission statement video, ingredient facts & packaging stories.
Update packaging with QR-code technology to connect customers to the new page.
Run social media campaign to also increase page visits and customer content sharing
Created Content Leveraging The Familiarity Effect
Increase brand likability with an ode to the iconic “Got Milk?” campaign
Consumers will feel more connected to the GK brand by referencing iconic Dairy Milk moments that they have grown up with.