Design + Marketing + Strategy
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Flex Gym Share iOS App | GTM Marketing, Visual Design, Chatbot, & CX Strategy

Leading the digital design and creative storytelling for the launch of our iOS App. πŸ’œπŸ§˜β€β™€οΈ πŸ’ͺ🏻

Download the iOS app here

Building an Audience & Launching an iOS App

Building an Audience & Launching an iOS App

I worked to bring the Flex Gym Share app to the market. Get the lowest-priced passes for Yoga, CrossFit, classes, and gyms of all kinds by buying unused days from members. Reduce the cost of your own fitness membership by selling days to others, and afford more variety to keep your routine exciting. Or, donate days to nonprofits you care about and share the fitness communities you love with more people!

My role was developing and deploying user acquisition strategies, building an audience through digital marketing tactics, creating content, and consulting on product design. Deliverables include a chatbot, referral program, emails, social posts, Facebook groups, online copy, text message campaigns, and print. I also managed our intern program.

Flex Chatbot Conversation Gym Partner Interest

Designing the chatbot was essential to scale our audience. I created an automated conversational experience to interact with our users on our website, Facebook page, and text messenger. This led to tripling our email subscriptions and a 300% increase in FB followers.

See all chatbot videos here… Vimeo Collection

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Flex Email Campaigns

Flex Gym Share email campaigns kept our audience engaged with our content and gym partner offerings. I leveraged the voice of our intern to captivate the college audience. We discovered their interest was in Core Power Yoga and the Colorado Orange Theory studios. Through connecting the dots, we tagged these businesses and they re-posted us and want to be on the Flex Platform.

Data is Key

Data is Key

Using the data collected from the email campaigns, I was able to advise our sales team on hot leads, and eventually conversions. I was able to better understand our audience, language, and desires.

Flex iOS App Calendar

Flex iOS App Calendar

Calendars can be confusing. I led the redesign of the experience to simplify the user interface. Following the Apple standards, our audience could grasp the flow, rather than reinvent the wheel.

Flex Field Notes

Flex Field Notes

This is a print piece I created for our gym and studio partners to ease into the transition of using Flex.

See the entire print experience here… Flex Field Notes PDF